Using motion graphics to explain the Loanlab product

Using motion graphics to explain the Loanlab product

Using motion graphics to explain the Loanlab product

Using motion graphics to explain the Loanlab product

Completed

June 4, 2024

Client

Canopy Servicing

Website

Main service

Motion Design

Screenshot of the motion graphic explainer video about Loanlab for Canopy
Screenshot of the motion graphic explainer video about Loanlab for Canopy
Screenshot of the motion graphic explainer video about Loanlab for Canopy
Screenshot of the motion graphic explainer video about Loanlab for Canopy

How we approached the project?

We teamed up with Canopy’s internal design team to bring their detailed Figma storyboard to life in motion. Working in After Effects, we focused on creating fast-paced, polished animation that clearly communicated what LoanLab does—and why it matters. With a tight timeline of under a month, we prioritized clarity, pacing, and visual energy to keep viewers engaged from start to finish.

Client background

Canopy Servicing is a fintech company offering modern loan servicing infrastructure. For this project, they needed an explainer video for LoanLab—a tool that helps users build and test loan products quickly and efficiently.

How we approached the project?

We teamed up with Canopy’s internal design team to bring their detailed Figma storyboard to life in motion. Working in After Effects, we focused on creating fast-paced, polished animation that clearly communicated what LoanLab does—and why it matters. With a tight timeline of under a month, we prioritized clarity, pacing, and visual energy to keep viewers engaged from start to finish.

Client background

Canopy Servicing is a fintech company offering modern loan servicing infrastructure. For this project, they needed an explainer video for LoanLab—a tool that helps users build and test loan products quickly and efficiently.

How we approached the project?

We teamed up with Canopy’s internal design team to bring their detailed Figma storyboard to life in motion. Working in After Effects, we focused on creating fast-paced, polished animation that clearly communicated what LoanLab does—and why it matters. With a tight timeline of under a month, we prioritized clarity, pacing, and visual energy to keep viewers engaged from start to finish.

Client background

Canopy Servicing is a fintech company offering modern loan servicing infrastructure. For this project, they needed an explainer video for LoanLab—a tool that helps users build and test loan products quickly and efficiently.

How we approached the project?

We teamed up with Canopy’s internal design team to bring their detailed Figma storyboard to life in motion. Working in After Effects, we focused on creating fast-paced, polished animation that clearly communicated what LoanLab does—and why it matters. With a tight timeline of under a month, we prioritized clarity, pacing, and visual energy to keep viewers engaged from start to finish.

Client background

Canopy Servicing is a fintech company offering modern loan servicing infrastructure. For this project, they needed an explainer video for LoanLab—a tool that helps users build and test loan products quickly and efficiently.

Screenshot of the motion graphic explainer video about Loanlab for Canopy
Screenshot of the motion graphic explainer video about Loanlab for Canopy
Screenshot of the motion graphic explainer video about Loanlab for Canopy
Screenshot of the motion graphic explainer video about Loanlab for Canopy

The results were top-notch

The final video now lives front and center on the LoanLab product page—serving as a quick, compelling way to educate potential users. The collaboration with Canopy’s team was seamless, and the end result was a dynamic, brand-aligned video that both informs and converts.

The results were top-notch

The final video now lives front and center on the LoanLab product page—serving as a quick, compelling way to educate potential users. The collaboration with Canopy’s team was seamless, and the end result was a dynamic, brand-aligned video that both informs and converts.

The results were top-notch

The final video now lives front and center on the LoanLab product page—serving as a quick, compelling way to educate potential users. The collaboration with Canopy’s team was seamless, and the end result was a dynamic, brand-aligned video that both informs and converts.

The results were top-notch

The final video now lives front and center on the LoanLab product page—serving as a quick, compelling way to educate potential users. The collaboration with Canopy’s team was seamless, and the end result was a dynamic, brand-aligned video that both informs and converts.