From production to final launch for the Corefirst rebrand
From production to final launch for the Corefirst rebrand
From production to final launch for the Corefirst rebrand
From production to final launch for the Corefirst rebrand
How we approached the project?
Corefirst came to us ready to make a splash—with a full company rebrand and a new product line launching at the same time. We handled production, shooting, and editing across two packed days, balancing multiple models, simultaneous photo shoots, and a long list of deliverables. Our focus was on creating bold, high-energy visuals with purposeful camera moves, tight branding, and a consistent visual tone across every video.
Client background
Corefirst is a home pilates and fitness company known for their unique resistance band system and online platform with on-demand classes. Their goal was to elevate their brand identity while introducing new products and reaching a wider audience.
How we approached the project?
Corefirst came to us ready to make a splash—with a full company rebrand and a new product line launching at the same time. We handled production, shooting, and editing across two packed days, balancing multiple models, simultaneous photo shoots, and a long list of deliverables. Our focus was on creating bold, high-energy visuals with purposeful camera moves, tight branding, and a consistent visual tone across every video.
Client background
Corefirst is a home pilates and fitness company known for their unique resistance band system and online platform with on-demand classes. Their goal was to elevate their brand identity while introducing new products and reaching a wider audience.
How we approached the project?
Corefirst came to us ready to make a splash—with a full company rebrand and a new product line launching at the same time. We handled production, shooting, and editing across two packed days, balancing multiple models, simultaneous photo shoots, and a long list of deliverables. Our focus was on creating bold, high-energy visuals with purposeful camera moves, tight branding, and a consistent visual tone across every video.
Client background
Corefirst is a home pilates and fitness company known for their unique resistance band system and online platform with on-demand classes. Their goal was to elevate their brand identity while introducing new products and reaching a wider audience.
How we approached the project?
Corefirst came to us ready to make a splash—with a full company rebrand and a new product line launching at the same time. We handled production, shooting, and editing across two packed days, balancing multiple models, simultaneous photo shoots, and a long list of deliverables. Our focus was on creating bold, high-energy visuals with purposeful camera moves, tight branding, and a consistent visual tone across every video.
Client background
Corefirst is a home pilates and fitness company known for their unique resistance band system and online platform with on-demand classes. Their goal was to elevate their brand identity while introducing new products and reaching a wider audience.
Variety of content
This project delivered a full suite of video assets, including a brand anthem, product hype video, workout program sizzle reel, and a motion branding package. We also made sure all b-roll was shot with repurposing in mind for future marketing efforts.
Variety of content
This project delivered a full suite of video assets, including a brand anthem, product hype video, workout program sizzle reel, and a motion branding package. We also made sure all b-roll was shot with repurposing in mind for future marketing efforts.
Variety of content
This project delivered a full suite of video assets, including a brand anthem, product hype video, workout program sizzle reel, and a motion branding package. We also made sure all b-roll was shot with repurposing in mind for future marketing efforts.
Variety of content
This project delivered a full suite of video assets, including a brand anthem, product hype video, workout program sizzle reel, and a motion branding package. We also made sure all b-roll was shot with repurposing in mind for future marketing efforts.
The results were top-notch
The videos are now front and center on Corefirst’s website and social channels, helping fuel their rebrand and product launch with style. The client was thrilled with the outcome, and the footage continues to be used across campaigns and new deliverables.
The results were top-notch
The videos are now front and center on Corefirst’s website and social channels, helping fuel their rebrand and product launch with style. The client was thrilled with the outcome, and the footage continues to be used across campaigns and new deliverables.
The results were top-notch
The videos are now front and center on Corefirst’s website and social channels, helping fuel their rebrand and product launch with style. The client was thrilled with the outcome, and the footage continues to be used across campaigns and new deliverables.
The results were top-notch
The videos are now front and center on Corefirst’s website and social channels, helping fuel their rebrand and product launch with style. The client was thrilled with the outcome, and the footage continues to be used across campaigns and new deliverables.
