Splashy motion graphic explainer for Canopy Connect

Splashy motion graphic explainer for Canopy Connect

Splashy motion graphic explainer for Canopy Connect

Splashy motion graphic explainer for Canopy Connect

Completed

August 30, 2023

Client

Canopy Servicing

Website

Main service

Motion Design

Screenshot of the motion graphic explainer video about Canopy Connect for Canopy
Screenshot of the motion graphic explainer video about Canopy Connect for Canopy
Screenshot of the motion graphic explainer video about Canopy Connect for Canopy
Screenshot of the motion graphic explainer video about Canopy Connect for Canopy

How we approached the project?

For this 1-minute motion graphic video, we partnered closely with Canopy’s internal design team to bring their Figma storyboard to life in After Effects. Our focus was on clarity and energy—animating each frame to keep viewers engaged while clearly highlighting the features of Canopy Connect. With high-energy music and clean, readable motion graphics, the video was crafted to inform fast and leave an impression.

Client background

Canopy Servicing builds modern loan servicing infrastructure. Canopy Connect is one of their latest tools, designed to help companies securely connect and sync data with Canopy’s platform. They needed a way to quickly communicate what it is and why it matters.

How we approached the project?

For this 1-minute motion graphic video, we partnered closely with Canopy’s internal design team to bring their Figma storyboard to life in After Effects. Our focus was on clarity and energy—animating each frame to keep viewers engaged while clearly highlighting the features of Canopy Connect. With high-energy music and clean, readable motion graphics, the video was crafted to inform fast and leave an impression.

Client background

Canopy Servicing builds modern loan servicing infrastructure. Canopy Connect is one of their latest tools, designed to help companies securely connect and sync data with Canopy’s platform. They needed a way to quickly communicate what it is and why it matters.

How we approached the project?

For this 1-minute motion graphic video, we partnered closely with Canopy’s internal design team to bring their Figma storyboard to life in After Effects. Our focus was on clarity and energy—animating each frame to keep viewers engaged while clearly highlighting the features of Canopy Connect. With high-energy music and clean, readable motion graphics, the video was crafted to inform fast and leave an impression.

Client background

Canopy Servicing builds modern loan servicing infrastructure. Canopy Connect is one of their latest tools, designed to help companies securely connect and sync data with Canopy’s platform. They needed a way to quickly communicate what it is and why it matters.

How we approached the project?

For this 1-minute motion graphic video, we partnered closely with Canopy’s internal design team to bring their Figma storyboard to life in After Effects. Our focus was on clarity and energy—animating each frame to keep viewers engaged while clearly highlighting the features of Canopy Connect. With high-energy music and clean, readable motion graphics, the video was crafted to inform fast and leave an impression.

Client background

Canopy Servicing builds modern loan servicing infrastructure. Canopy Connect is one of their latest tools, designed to help companies securely connect and sync data with Canopy’s platform. They needed a way to quickly communicate what it is and why it matters.

Screenshot of the motion graphic explainer video about Canopy Connect for Canopy
Screenshot of the motion graphic explainer video about Canopy Connect for Canopy
Screenshot of the motion graphic explainer video about Canopy Connect for Canopy
Screenshot of the motion graphic explainer video about Canopy Connect for Canopy

Variety of content

The final video was built to stand alone as a product explainer but was also structured in a way that allows Canopy’s team to break it down into segments for social, email, and pitch deck

Variety of content

The final video was built to stand alone as a product explainer but was also structured in a way that allows Canopy’s team to break it down into segments for social, email, and pitch deck

Variety of content

The final video was built to stand alone as a product explainer but was also structured in a way that allows Canopy’s team to break it down into segments for social, email, and pitch deck

Variety of content

The final video was built to stand alone as a product explainer but was also structured in a way that allows Canopy’s team to break it down into segments for social, email, and pitch deck

Screenshot of the motion graphic explainer video about Canopy Connect for Canopy
Screenshot of the motion graphic explainer video about Canopy Connect for Canopy
Screenshot of the motion graphic explainer video about Canopy Connect for Canopy
Screenshot of the motion graphic explainer video about Canopy Connect for Canopy

The results were top-notch

The explainer now lives prominently on the Canopy Connect product page, serving as a sharp, polished intro for prospects. The team was thrilled with how it turned out, and it’s now a key part of their marketing toolkit.

The results were top-notch

The explainer now lives prominently on the Canopy Connect product page, serving as a sharp, polished intro for prospects. The team was thrilled with how it turned out, and it’s now a key part of their marketing toolkit.

The results were top-notch

The explainer now lives prominently on the Canopy Connect product page, serving as a sharp, polished intro for prospects. The team was thrilled with how it turned out, and it’s now a key part of their marketing toolkit.

The results were top-notch

The explainer now lives prominently on the Canopy Connect product page, serving as a sharp, polished intro for prospects. The team was thrilled with how it turned out, and it’s now a key part of their marketing toolkit.