How we approached the project?
This was a fast-paced, run-and-gun shoot with a clear creative vision. Shot in under three hours while visiting Minneapolis, we leaned on preproduction to make it happen—building a detailed shot list, planning around natural light, and scouting city locations ahead of time. We cast a local model/dancer I’d never worked with before, and she absolutely delivered. Our focus was to visually show how the SonoFlow headphones help users block out the noise of a busy city and stay in their zone.
Client background
1More is an audio brand known for its high-quality headphones with features like active noise cancellation. For this project, they needed lifestyle-driven social content that would highlight product benefits in a real-world, relatable way.
Variety of content
The goal was to capture enough footage for at least six short-form deliverables, each telling a slightly different story—from morning commutes to movement and self-expression. Every piece was tailored to resonate with a different type of viewer.
The results were top-notch
The edits received great feedback online, especially for the energy of the model and the overall vibe of the content. Each video offered a unique take on the product’s lifestyle appeal, giving the brand a set of versatile, eye-catching assets for social campaigns.
