Three hour lifestyle production for the SonoFlow Headphones
Three hour lifestyle production for the SonoFlow Headphones
Three hour lifestyle production for the SonoFlow Headphones
Three hour lifestyle production for the SonoFlow Headphones
How we approached the project?
This was a fast-paced, run-and-gun shoot with a clear creative vision. Shot in under three hours while visiting Minneapolis, we leaned on preproduction to make it happen—building a detailed shot list, planning around natural light, and scouting city locations ahead of time. We cast a local model/dancer I’d never worked with before, and she absolutely delivered. Our focus was to visually show how the SonoFlow headphones help users block out the noise of a busy city and stay in their zone.
Client background
1More is an audio brand known for its high-quality headphones with features like active noise cancellation. For this project, they needed lifestyle-driven social content that would highlight product benefits in a real-world, relatable way.
How we approached the project?
This was a fast-paced, run-and-gun shoot with a clear creative vision. Shot in under three hours while visiting Minneapolis, we leaned on preproduction to make it happen—building a detailed shot list, planning around natural light, and scouting city locations ahead of time. We cast a local model/dancer I’d never worked with before, and she absolutely delivered. Our focus was to visually show how the SonoFlow headphones help users block out the noise of a busy city and stay in their zone.
Client background
1More is an audio brand known for its high-quality headphones with features like active noise cancellation. For this project, they needed lifestyle-driven social content that would highlight product benefits in a real-world, relatable way.
How we approached the project?
This was a fast-paced, run-and-gun shoot with a clear creative vision. Shot in under three hours while visiting Minneapolis, we leaned on preproduction to make it happen—building a detailed shot list, planning around natural light, and scouting city locations ahead of time. We cast a local model/dancer I’d never worked with before, and she absolutely delivered. Our focus was to visually show how the SonoFlow headphones help users block out the noise of a busy city and stay in their zone.
Client background
1More is an audio brand known for its high-quality headphones with features like active noise cancellation. For this project, they needed lifestyle-driven social content that would highlight product benefits in a real-world, relatable way.
How we approached the project?
This was a fast-paced, run-and-gun shoot with a clear creative vision. Shot in under three hours while visiting Minneapolis, we leaned on preproduction to make it happen—building a detailed shot list, planning around natural light, and scouting city locations ahead of time. We cast a local model/dancer I’d never worked with before, and she absolutely delivered. Our focus was to visually show how the SonoFlow headphones help users block out the noise of a busy city and stay in their zone.
Client background
1More is an audio brand known for its high-quality headphones with features like active noise cancellation. For this project, they needed lifestyle-driven social content that would highlight product benefits in a real-world, relatable way.
Variety of content
The goal was to capture enough footage for at least six short-form deliverables, each telling a slightly different story—from morning commutes to movement and self-expression. Every piece was tailored to resonate with a different type of viewer.
Variety of content
The goal was to capture enough footage for at least six short-form deliverables, each telling a slightly different story—from morning commutes to movement and self-expression. Every piece was tailored to resonate with a different type of viewer.
Variety of content
The goal was to capture enough footage for at least six short-form deliverables, each telling a slightly different story—from morning commutes to movement and self-expression. Every piece was tailored to resonate with a different type of viewer.
Variety of content
The goal was to capture enough footage for at least six short-form deliverables, each telling a slightly different story—from morning commutes to movement and self-expression. Every piece was tailored to resonate with a different type of viewer.
The results were top-notch
The edits received great feedback online, especially for the energy of the model and the overall vibe of the content. Each video offered a unique take on the product’s lifestyle appeal, giving the brand a set of versatile, eye-catching assets for social campaigns.
The results were top-notch
The edits received great feedback online, especially for the energy of the model and the overall vibe of the content. Each video offered a unique take on the product’s lifestyle appeal, giving the brand a set of versatile, eye-catching assets for social campaigns.
The results were top-notch
The edits received great feedback online, especially for the energy of the model and the overall vibe of the content. Each video offered a unique take on the product’s lifestyle appeal, giving the brand a set of versatile, eye-catching assets for social campaigns.
The results were top-notch
The edits received great feedback online, especially for the energy of the model and the overall vibe of the content. Each video offered a unique take on the product’s lifestyle appeal, giving the brand a set of versatile, eye-catching assets for social campaigns.
